Kanye West is one of the most controversial and talked-about artists in the music industry today. His latest album, “The Life of Pablo”, has been met with mixed reactions from fans and critics alike. To make matters worse, West has botched several rollout strategies for this album. From changing the album’s release date multiple times to pulling it from streaming services entirely, it’s been a tumultuous few weeks for Kanye West and his team. In this blog post, we will look at Kanye West’s album rollouts and rank them according to their effectiveness. From there, you can learn key lessons that you can apply when planning your own marketing campaigns.
Kanye West’s Album Releases
Kanye West’s album releases are some of the most highly anticipated events in music. Here’s a look at each one, ranked in order of release.
808s & Heartbreak (2008)
This was Kanye’s debut album and it was met with mixed reviews. Some people loved its experimental sound, while others found it difficult to listen to. Regardless, it still managed to sell over 500,000 copies despite being released only a year after his breakout single “Heartless.”
Yeezus (2013)
This was Kanye’s sixth album and it was met with much critical acclaim. It debuted at number one on the Billboard charts and has been certified platinum by the RIAA. Some of its standout tracks include “I’m in It” and “Famous.”
The Life of Pablo (2016)
This is Kanye’s seventh album and it features unique artwork that has never been seen before. It also includes multiple collaborations including Bon Iver, Vic Mensa, The Weeknd, Desiigner, and Queen Latifah. The album debuted at number one on the Billboard charts and has been certified triple platinum by the RIAA.
The Purpose of Kanye West’s Album Rollouts
Kanye West’s album rollouts have become increasingly more theatrical and mysterious in recent years. While some of his earlier releases, like College Dropout and Late Registration, were relatively low key affairs, his most recent albums, Yeezus and The Life of Pablo, have been shrouded in secrecy from the moment they were announced.
West has often spoken about the importance of spontaneity and creativity in music making, and his album rollouts reflect that. He has also said that he is not interested in playing by the conventional rules of music promotion. For example, he has never given any advance notice about when or where he will be performing his new music live.
This approach has paid off for West. His albums have consistently topped the charts both in the United States and abroad, even though they have rarely been released on a fixed schedule. Some experts have attributed this success to West’s unique marketing strategy…
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Kanye West’s Album Rollouts in Comparison to Other Artists
When it comes to album rollouts, Kanye West is definitely not your average artist. The Chicago rapper has been known for his unconventional marketing strategies and flashy displays of support for his music. Here are a few examples of how Kanye West’s album rollouts compare to other well-known artists:
- Kanye West’s Album Rollouts Compared to Drake’s
When it comes to hype surrounding their new albums, Drake and Kanye West have distinctly different approaches. While Drake releases several singles leading up to the release of his album, Ye consistently withholds new material in order to build suspense. For “The Life of Pablo,” he released three tracks (the title track, “Famous,” and “I Feel Like a God”) before taking down the entire album on Tidal without prior warning. This decision led some fans who had already purchased the album on iTunes to feel cheated; as they had no way of knowing that the full album wasn’t actually available until after they had purchased it.
- Kanye West’s Album Rollouts Compared to Taylor Swift’s
While both artists have released exclusive content leading up to the release of their latest albums, there are some key differences between the two campaigns. For her 1989 tour opener in Sydney last year, Taylor Swift held a secret show where all attendees received an advance copy of her new album along with access to exclusive meet-and-greets with the pop star afterwards. This type of
Conclusion
Kanye West has been known for his odd and unpredictable album rollouts, but which one is the best? After ranking each rollout from worst to best, it is safe to say that Ye’s latest release, the Life of Pablo, was the most successful. From releasing a ridiculous amount of tracks in short order to live streaming his album after its release instead of before, Kanye definitely tested fans’ patience. However, all things considered, Pablo was a smashing success and ranked number one on our list.